Small Business Owners Can Now Fight Back!
A couple days ago I was asked to sit down and review the selling process for a small business’ company website.
I started by asking some basic questions and then I wanted to see how they were advertising and where the advertising sent prospects for more information.
I should Have Been Shocked!
I should have been shocked at everything that they were doing wrong, but I’ve seen it so many times before that it didn’t faze me.
As a small business owner he wasting so much money with the way they had it all set up!
The Scary Part
The scary part of the experience was that they were buying advertising from a big company that we’ve all heard of and probably have done business with in some fashion or another.
They were being consulted by a professional in this company and it was horrible.
When I completed the consultation the business owner said, “This all makes so much sense. Why didn’t the company tell us this?”
Ahhhhhh!
Why Didn’t the Company Tell You?
You would think that the company selling the advertising would want their customers to do well enough that they buy more advertising, right?
You would think.
The truth is that, yes, they would like you to do well and buy more advertising, but they don’t know what they are doing either.
Ouch! Did I just say that?
Yes. These companies don’t know what they are doing either.
So, they are consulting you on the best way to advertise, but they don’t know what they are talking about!
Many times the kid selling the ad space is in charge of designing the ad themselves.
What?!! Are you kidding me?
Offline Business Owners Have it the Worst!
This is a perfect example of what it is like for the owner of an offline business to try to get online and be effective using the internet.
Offline business owners who have been in traditional brick ‘n’ mortar businesses are looking to increase exposure, sales, and leads using the internet.
Unfortunately, it is easy to get burned at almost every single turn because most business owners just do not have enough knowledge about what it takes to have an effective online
strategy.
They don’t necessarily understand registering domain names, hosting, ppc, cpa, seo, article marketing, search volume, long tail keywords, copywriting, blogging, wordpress plugins, banner advertising , qualified search, niche marketing, driving traffic, or how to upload a file.
It isn’t that these things are difficult… they are just different than what a small business owner needed to know until now.
And if that wasn’t enough when they hire people to do these things, they often don’t get what was promised.
So, what is the solution?
My good friend Ann Premazon has addressed this for the first time with her new “Business Web Basics.”
Ann is one of the best at helping a small business learn how to find their best niche online and to gain the best return on investment for online spending… and she does it in a well packaged course so you can learn from home or pass it to an employee to learn and teach you.
If you are a small business owner, then you should check it out at:
http://BusinessWebBasics.com
This is the first training program designed to address the needs of the small business owner.
It is the first of it’s kind to give you the basic information that you need to implement a successful online strategy.
Until now small business owners have been at the mercy of vendors and salespeople because there was no effective method of gaining the knowledge they needed to make informed and educated decisions about their internet marketing strategies.
Business Web Basics is designed to teach you the basics so you know exactly what services you need, exactly how to get them, and exactly how to hold vendors and employees accountable for those services.
